Optimize The Human Experience

Life Design

Life Design is a private 90-day psychology-based leadership coaching program for leaders and high-performers who are looking to take their effectiveness and productivity to the next level and achieve their goals faster.


Life Design uses psychology and systems to increase your effectiveness so you can accomplish your goals with less input. By learning how to work smarter, you’ll get more time back, allowing you to work less while gaining more money and freedom in your life.

Our leadership coaching implements Design Thinking, a proven 5-step process that allows you to regain your time by increasing your effectiveness.

Are you struggling with working long hours to build your business, only to feel like it isn’t enough? Do you have trouble balancing your lofty professional goals with your family life, health, and internal well-being? Or perhaps you don’t want to settle for ‘good enough’?

The real problem is not only huge, but it’s everywhere all the time:

Two-thirds of entrepreneurs started their businesses so they could be their own boss or build something from the ground up.” - Cox Business Survey Reveals what’s on the minds of small businesses”

65% of entrepreneurs say they chose entrepreneurship to have the freedom to work when and where they want.” - FreshBooks Research ‘3rd Annual American Self-Employment Report’

81% of business owners say they work nights and 89% work on the weekends.” - FunderaWhat Is the Average Small Business Owner Salary?’

70% of small business owners work over 40 hours a week. 19% work more than 60 hours a week.” - FunderaWhat Is the Average Small Business Owner Salary?’

“Owners of small business startups say running their business is more stressful than raising children.” - Bank Of America Spring Semi-Annual Report

I get it! As a founder, I understand what it’s like working 14-hour days, only to feel like I’m not doing enough. Entrepreneurship can be a 25-hour-a-day struggle, but it doesn’t have to be. I’ve spent the last five years combining the most powerful elements of advice, experience, science, and executive coaching to provide a powerful solution.

Life Design was created to solve this very issue, a tailored system that helps you take your effectiveness and productivity to the next level, so you can do what you want when you want, and enjoy your business and life.

Isaac standing with a client

Life Design is a private 90-day psychology-based leadership coaching program for leaders and high-performers who are looking to take their effectiveness and productivity to the next level and achieve their goals faster.

Isaac in polo leaning on tree

Meet Isaac


On March 19, 2020, amid a global pandemic, Isaac was lost, felt stuck, and struggled to find meaning, and that day, something changed. The next morning, Isaac went from waking up at noon to waking at 4:30. 2 months later, Isaac had lost over 30 pounds and founded his first business, a luxury sustainable clothing line.

By February 2021, Isaac had lost 90% of his old friends and started The Gentleman’s Atlas podcast to document his personal development journey. After 152 episodes and over 30K downloads, Isaac pivoted to The Isaac Velez Show, going all in on personal development and business, and shut down his clothing company.

Now, with 320+ episodes, 60+ guests, and 120K+ downloads, Isaac is building The Life Design Philosophy, using Design Thinking (DT) to live a life he loves. Isaac is a leadership coach, helping leaders grow through design thinking.

Life Design


How It Works:

Our performance coaching implements Design Thinking, a proven 5-step process that allows you to regain your time by increasing your effectiveness. Our performance coaching is an initial 90-day commitment to make sure we can help you maximize your results.

Isaac standing with a client

The Life Designer Blueprint

Step 01 - Goal Obsession

Working through various intensive exercises like reverse engineering, we help you gain crystal clear clarity on what you are/want to be working towards.

Step 02 - Systems Evolution

We then create a game plan using systems as the vessel to make the changes. We start with auditing your task lists and calendar, before exploring and overhauling daily routines and systems

Step 03 - Design Thinking

This is where we introduce psychology-backed Design Thinking. This framework implements effective tactics that allow you to become a highly effective design maker, and execute tasks more quickly.

Step 04 - Lifestyle Design

This is a step back into your life, and we work to match your systems, goals, and decision-making process to the life you want. We work with you to answer the hard questions about your life/business, so your outcomes begin to match your true desires.

Isaac at a mastermind

Program Benefits

Benefit 01 - Crystal Clear Clarity

Clarity about where you're going in life and business, and exactly how to get there.

Benefit 02 - Increased Productivity & Effectiveness

So you can get more done on Monday than you currently do in an entire week (no joke) while gaining more money and freedom. Get your time back so you have the space to think develop skills, and pursue your passions.

Benefit 03 - Upgrade Your Perception

You’re already a high performer, we are just sharpening your blade, but we want to make sure you present yourself as a high performer so that when you walk through any door, you are perceived in a better light.

Benefit 04 - Build World Class Systems

Have systems that build a life you love waking up to, where you get more done in less, and start doing more of the things you love and get rid of the things you don’t.

Isaac dressed in a suit

Program Features

Feature 01 - Intimate 1-1 Coaching

Access to weekly 1-1 coaching calls for ongoing accountability, support, and feedback. All of our sessions are 45 minutes, each with an intensive focus to guide you along the Designer Blueprint.

Feature 02 - Customized Designer Blueprint

Over 90 days, we will customize your personal designer blueprint, packed with the world’s most cutting-edge, science-based strategies for achieving peak performance in business and life, specifically applied to your goals and aspirations. Our framework will help you produce real results fast—freeing up time, reducing overwhelm, and giving you more freedom.

Feature 03 - Unlimited Slack Support

Access to a private Slack channel with Isaac, where you’ll be able to connect and reach out to Isaac with any questions or ideas.

Feature 04 - Early Access To Group Coaching & Community (Coming Soon)

You get access to the Life Designer Collective digital community, with in-person collectives once a year to connect with other like-minded high performers and elevate your peer group. Imagine being plugged into a community of peak-performing business leaders who provide you with accountability, support, and feedback.

Isaac standing with a podcast guest

Limited Time Offer

This a new program built from the experience of hosting a podcast with over 300+ episodes, and interviews with over 50 high performers on the recipe for effectiveness.

It’s the culmination of 5 years of personal development, a bachelor’s in psychology, and working with professionals across the US.

As a result, we are offering 50% off for the first 5 high performers who take action. You will gain access to all the features listed above and a bonus coaching call with a special surprise.

FAQs

Leadership coaching uses psychology and systems to increase your effectiveness so you can accomplish your goals with less input. By learning how to work smarter, you’ll get more time back, allowing you to work less while gaining more money and freedom in your life.

What is a leadership coach?

A leadership coach helps you achieve your goals. We work with you to identify your strengths, weaknesses, and areas for improvement while providing guidance and accountability to help you grow.

Who is this meant for?

Entrepreneurs, coaches, creators, and other high performers who are looking to take their effectiveness and productivity to the next level and achieve their goals faster.

What are the benefits of working with a leadership coach?

Achieving your goals quicker, increasing your productivity, improving strengths and weaknesses, and getting your time back.

How will I know this will work for me?

We’ve developed a proven framework from real-world experience. If you are willing to change, and evolve, the question isn’t if it will work, but how well it will work.